Breathing more life into Brella illustrations
Two GIFs - Primary focus: Newsletter Banner
Secondary focus: Edited to use for IG
Education based: curiosity about the world around them - a sense of wonder. Objects in the highlight beam could have little left-right movement.
Texture examples & usage
Hair & skin color
Adding a variety of skin colors encourages inclusivity and having a library of multiple hairstyles helps make the graphics always seem fresh, new and dynamic.
Below are our suggestion for additional skin colors as well as some new hairstyles.
Below are two suggestions on how to organize the Instagram feed.
Make sure there's plenty of white or color space around text and illustrations. Keep the amount of text as little as possible to drive the message across. Use one photo or one illustration per square.
When it comes to highlighting words or parts of a sentence, try picking out the part of the sentence that you want to draw the most attention to or which part of the sentence is the most important.
1. Evoke emotions and better correspond to Brella's unique selling points
2. Add more white space to illustrations and use color to suggest depth
By adding more white space makes or a solid color, the illustrations "breathe" a bit and make them appear less busy.
Using lighter or darker tints/various tints of the existing brand colors allows for simulation of distance and depth (especially when making complex illustration where a full background would appear; e.g. biome illustrations), as well as making objects bigger or smaller depending on whether they're supposed to be near or far.
3. Use texture and/or lines to convey an additional sense of movement and complexity
Employ the use of the golden ratio to focus the viewer's eye on the desired focal point in the image
Add elements to illustrations that help convey what Brella can do for parents
Suggested color use - newsletter
Below are some suggestions on how to use the color palette in newsletters.
In order to achieve a light and airy feel, make sure that there's plenty of white space (or light pink space!) with a conservative use of bold, darker colors which should be only used to emphasize and bring attention to an important part of the copy (e.g. a quote, an important date, etc.).
7. Instagram feed
Below are some suggestions on how to organize the Instagram feed.
Make sure there's plenty of white or light pink space around text and illustrations. Keep the amount of text as little as possible to drive the message accross. Use one photo or one illustration per square.