Busy Baby

Busy Baby is in the process of elevating its online presence. Our goal is to expand your current brand library to align with evolving business goals and the target audience. The design process and will help affirm Busy Baby as a thought leader in the baby product space as well as provide credibility to potential partners.

Business Needs

The objectives of the brand expansion are to visually stake your dominance as a necessary and playful baby accessory. 

How we do this is by looking at your history, your key clients, the language you use, your target audience, and visuals that speak to you and your business partner personally. 

From there we'll come up with multiple concepts that all relay a feeling of fresh meets approachable. We'll invite you on a call and explore each of them with you. At that point, we'll decide which direction to go in, then iterate and make any final adjustments before preparing all digital assets. There will be various email check in points along the way to ensure we are headed the right direction.

Process & Timeline

discovery phase: 1-2 weeks

  • Onboarding and planning discussion
  • Establish visual (re)direction

continued design: 2-3 weeks

  • Solidify rebranding
  • Start social feed assets and email templates
  • Create brand guide to ensure that templating is easy for staff to manage and partners can easily adhere to brand standards

wrap up marketing collateral: 1 week

  • Final edits to marketing collateral and hand off of source files
We are prepared to initiate the project March 13th, 2023 however the project timeline may be dependent on content and feedback provided by you.
We offer a 10% HeyMama discount if an initial deposit is made within 24 hours of receiving our offer.

Your Investment

a winning bet

It's important to realize that brand visuals are a serious investment. But it's an investment with big rewards: the 'X factor' of a fresh, engaging brand may just be the new lease of life you company needs to progress further than ever.

but don't take our word for it...

"Sierra and her entire team at Paper+Screen have been amazing through and through. In the 3+ years we’ve been working together, we’ve come to appreciate the full suite of services they provide. What started with web design has evolved to include an evolving illustration gallery, GIFs, decks, media kits, welcome kits, posters, social, swag, site build and updates. The team excels is in design and branding with an eye for consistency across the board. Sierra has created simple and effective brand guidelines for us to use across platforms and makes sure that all remains visually true to the brand, even when created outside of P+S. Capable, competent, and always a pleasure to work with, Sierra and her team have been an essential part of our team and our success."Noah Shapiro, Co-Founder of Boober
"Sierra and her team at Paper+Screen breathed new life into our branding and style guide at a critical point in our company's expansion. We continue to work with them on ongoing projects. They deliver a fresh perspective, quick turnaround, and are a pleasure to collaborate with!" Darien Williams, Co-CEO & Co-Founder ofBrella

Proposed solutions


Growth Branding Package

  • Two new brand concepts ("look & feel")
  • Logo Redesign
  • Brand Color Palette and Typography
  • Brand Iconography/Illustration Style and Textures
  • ~5 page Brand Guide
  • Curated IG feed: 9 squares, 4 story/video templates, 5 highlight icons
  • Figma/Klaviyo Newsletter: 2 editable templates

Expansion Branding Package

  • Three new brand concepts ("look & feel")
  • Logo Redesign
  • Brand Color Palette and Typography
  • Brand Iconography/Illustration Style and Textures
  • ~15 page Brand Guide
  • 5 GIFS for social or the website
  • Curated IG feed: 12 squares, 8 story/video templates, 5 highlight icons
  • Figma/Klaviyo Newsletter: 2 editable templates
  • Packaging design for two products

Our Investment Structure: a 50% deposit reserves your spot in our production schedule. 30% after the brand guide is completed and 20% after all assets are completed. We provide 30-days of support following handoff to ensure all loose ends are tidied up. Additionally our packages include up to three zoom calls and unlimited emails during the creative process and handover.

We offer a 10% HeyMama discount if an initial deposit is made within 24 hours of receiving our offer.

samples of design + support retainers

Not required

Monthly Support

up to 4 hours:
Graphic design
Tech support


$85 per hour after

Quarterly Support

up to 30 hours:
Graphic design
Email templating
Tech Support

$85 per hour after

Let's get started

Next steps

To proceed with this project, it is required to take the following steps:

  • To immediately confirm a place in our production schedule please purchase the Growth Branding Package and the Expansion Branding Package - either the initial deposit or full package. Use the coupon "BBM" in the next 24 hours for a 10% HeyMama discount. 
  • Additionally we can discuss desired changes via email, Zoom, FaceTime, or Whatsapp. Please note that changes to the scope of the project can be made at any time, but additional charges may apply. 

The Nitty Gritty

Mutual Agreement

Between us, Sierra Verunica of Paper+Screen and you, Beth Fynbo of Busy Baby.

We will always do our best to fulfill your needs and meet your goals, but sometimes it’s best to have a few things written down so that we both know what’s what, who should do what and what happens if stuff goes wrong. In this contract you won’t find complicated legal terms or long passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what’s best for the safety of both parties, now and in the future.

In short
You, Beth Fynbo are hiring us Paper+Screen to further develop your band collateral for the estimated total price as outlined in our proposal. Of course it’s a little more complicated, but we’ll get to that.

What Do Both Parties Agree To Do?
As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we’ll need to complete the project – including text, source files and other information – as and when we need it and in the format we ask for. You agree to review our work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract.

We have the experience and ability to perform the services you need from us and we will carry them out in a professional and timely manner. Along the way we will endeavor to meet all the deadlines set but we can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off our work on-time at any stage. On top of this we’ll also maintain the confidentiality of any information that you give us.

If we are designing your rebrand or brand expansion we’ll create designs for the look-and-feel, brand assets and social layout. This contract includes 2-4 main designs for each piece of design collateral plus the opportunity for you to make up to three rounds of revisions. If you’re not happy with the designs at this stage, you will pay us in full for all of the work that we have produced (at an hourly rate of $85/hr) until that point and you may either cancel this contract or continue to commission us to make further design revisions at our standard design rates.

Text Content
We may have written a hundred blog posts but we’re not responsible for writing or inputting any text copy unless we specified it in the original estimate. We’ll be happy to help though, and in addition to the estimate we will charge you at our standard copy writing or content input rate.

You will supply us photographs in digital format. If you choose to buy stock photographs we can suggest vendors of stock photography. 

Changes to the Project Scope
The estimate/quotation prices at the beginning of this document are based on the items you communicated to us and amount of work we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra flyers or templates, that won’t be a problem. However, you will be charged accordingly and these additional costs will need to be agreed to before the extra work commences. This additional work will affect deadlines and they will be moved accordingly. We’ll be up front about all of this if and when it happens to make sure we’re all on the same page before proceeding. We may also ask you to put requests in writing so we can keep track of changes. If the nature or functions of the project change significantly throughout the process, we reserve the right to deem the current project cancelled. At this point you will pay us in full for all the work we have done and may commission us to complete the new project based on the new requirements. This will require a new quote and contract. Our packages include up to three zoom calls and unlimited emails during the creative process and handover. If more calls are needed or wanted from your end, these will also be billed at an hourly rate of $85/hr.

Legal stuff
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.


You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by your good selves, or that you have permission to use them.

When we receive your final payment, copyright is automatically assigned as follows:

You own the graphics and other visual elements that we create for you for this project.

We’ll give you a copy of all files and you should store them really safely as we are not required to keep them or provide any native source files we used to make them.

You also own text content, photographs and other data you provided, unless someone else owns them. We love to show off our work and share what we have learned with other people, so we reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles and in books about web design.

We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.

  • 50% deposit reserves your spot in our production schedule
  • 30% after the brand guide is completed
  • 20% after all assets are completed.
  • We provide 30-days of support following handoff to ensure all loose ends are tidied up. 

      But where’s all the horrible small print?
      Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place. Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of the courts of Wyoming.

      Paper and Screen creative studio submark

      Want to talk about more specifically about your project before signing, don't hesitate to email us directly at [email protected]