Clicker Training

Clicker Training is in the process of migrating its key content to WordPress. Our goal is to develop a high performance website to align with evolving business goals and the target audience while updating the site to align with the overarching brand identity. The design process will help affirm Clicker Training as a thought leader in the animal training space as well as provide credibility to potential partners.

Business Needs

project scope

Specifically, the refreshed website will be designed to:

  • Provide stability to, streamline updates and maintenance
  • Serve as a platform for converting audience into customers
  • Optimize site for mobile, speed and SEO
  • Ensure ease of user navigation, general UX and searches

      wordpress web design

      • Custom design and build up to 10 pages
      • Manually migrate 39 Mission Critical blogs (supply featured images with SEO rich titles)
      • Create a Blog (Library) with search functionality and category listing template. We will only work with legacy content from, not recent KPA content.
        Main categories includes:
        1. Puppy Training Blogs
        2. Cat Training Blogs
        3. All Animal Training Blogs
        4. Common Behavior Issue Blogs

          Secondary categories include:
          1. Trainer Centric
          2. Guardian Centric
      • Create a Single Post template
        We will provide a screencast with detailed instructions on how to load future posts based on this template.
      • Create Custom Post Glossary and input content
      • Create up to four Global Block CTAs
      • Configure third-party integrations
      • Google Analytics analysis for site wide optimization
      • Configure email catch and lead generation offers
      • Deploy on-page SEO while integrating best practices to increase visibility in popular search engines
      • Add correlating ALT tags for all images
      • Keyword analysis and snippet optimization and increase internal links where appropriate
      • Create interactive Headers and Footers for all screens and devices 
      • Provide live link reviews to ensure real time UX and updates
      • Develop working HTML/CSS website to best practice web standards when necessary
      • Develop responsive breakpoints for tablet and mobile experience; create a design that looks and functions well on various screen sizes, ensuring a broader reach
      • Prioritize on-page speed optimization and install Nitropack for optimal results on Google PageSpeed Insights
      • Test and debug beta version of website before launch 
      • Launch live website
      • Configure Google Search Console if needed 
      • Custom 404 page if desired
      • Project Handoff and Client Education: Written and screencast tutorials to guide you though updates and maintenance, best practices, potentially including but not limited to: speed optimization, longtail SEO, templates, proper page building, backups, extensions, etc. 

      Process & Timeline

      establish initial framework: 2 weeks

      • Bring over headers/footers from KPA and adjust accordingly
      • Build blog framework
      • Source imagery; Start adding blogs

      continued web development: 2-3 weeks

      • Build homepage and key landing pages
      • Create index pages (Glossary and Library)
      • Continue with blog migration
      • Sync cross brand CTAs
      • Design remaining pages

      website testing + launch: 1-2 weeks

      • Final testing and debugging on development server before launching
      • Client handoff and off-boarding tutorials
      We are prepared to initiate the project May 27th 2024 however the project timeline may be dependent on content and feedback provided by you.

      Your Investment

      a winning bet

      It's important to realize that brand visuals and a stable user interface are a serious investment. But it's an investment with big rewards: the 'X factor' of a fresh, engaging brand may just be the new lease of life your company needs to progress further than ever. 

      but don't take our word for it...

      "Sierra and her entire team at Paper+Screen have been amazing through and through. In the 3+ years we’ve been working together, we’ve come to appreciate the full suite of services they provide. What started with web design has evolved to include an evolving illustration gallery, GIFs, decks, media kits, welcome kits, posters, social, swag, additional site build and updates. The team excels is in design and branding with an eye for consistency across the board. Sierra has created simple and effective brand guidelines for us to use across platforms and makes sure that all remains visually true to the brand, even when created outside of P+S. Capable, competent, and always a pleasure to work with, Sierra and her team have been an essential part of our team and our success."Noah Shaprio, Co-founder of Boober
      We worked with Sierra and her team on our rebranding and website redesign. Sierra quickly understood our vision and was able to bring it to life within the timeframe her team proposed. We will continue to work with Paper+Screen and I recommend their services.Kristin Grant, Grant Legal

      Proposed solutions


      migration + wp design and build


      No need to checkout via the button - invoice sent separately. All redirect efforts connected to B-F blogs is compensated on an hourly basis.

      Our Investment Structure: a 50% deposit reserves your spot in our production schedule. The balance of the payment is due when the site is ready to go live. We provide 30-days of support following your launch to ensure all loose ends are tidied up. 

      Let's get started

      Next steps

      To proceed with this project, it is required to take the following steps:

      • To immediately confirm a place in our production schedule please purchase the following items that interest you - either the initial deposit or full package. 
      • Additionally we can discuss desired changes via email, Zoom, FaceTime, or Whatsapp. Please note that changes to the scope of the project can be made at any time, but additional charges may apply. 

      The Nitty Gritty

      Mutual Agreement

      Between us, Sierra Christianson of Paper+Screen and you, Rachael Ryan of Clicker Training.

      We will always do our best to fulfill your needs and meet your goals, but sometimes it’s best to have a few things written down so that we both know what’s what, who should do what and what happens if stuff goes wrong. In this contract you won’t find complicated legal terms or long passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what’s best for the safety of both parties, now and in the future.

      In short
      Rachael Ryan is hiring us Paper+Screen to further develop your band collateral and website for the estimated total price as outlined in our proposal. Of course it’s a little more complicated, but we’ll get to that.

      What Do Both Parties Agree To Do?
      As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we’ll need to complete the project – including text, source files and other information – as and when we need it and in the format we ask for. You agree to review our work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract.

      We have the experience and ability to perform the services you need from us and we will carry them out in a professional and timely manner. Along the way we will endeavor to meet all the deadlines set but we can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off our work on-time at any stage. On top of this we’ll also maintain the confidentiality of any information that you give us.

      If we are designing your application we’ll create designs for the look-and-feel, layout and functionality of your website. This contract includes one main design for each page (or piece of design collateral) plus the opportunity for you to make up to three rounds of revisions. If you’re not happy with the designs at this stage, you will pay us in full for all of the work that we have produced (at an hourly rate of $85/hr) until that point and you may either cancel this contract or continue to commission us to make further design revisions at our standard design rates.

      We do not cater for people using Microsoft Internet Explorer and cannot predict the behavior of that browser.
      We will also test that our designs perform well on Apple’s iPad. We will not test old or abandoned browsers, for example Microsoft Internet Explorer, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need us to consider these older browsers, we will charge you at our standard old browser rate for any necessary additional design work, development and testing.

      Text Content
      We may have written a hundred blog posts but we’re not responsible for writing or inputting any text copy unless we specified it in the original estimate. We’ll be happy to help though, and in addition to the estimate we will charge you at our standard copy writing or content input rate.

      We will help source photography free for commercial use. If you choose to buy stock photographs we can suggest vendors of stock photography. 

      Changes to the Project Scope
      The estimate/quotation prices at the beginning of this document are based on the items you communicated to us and amount of work we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra flyers or templates or even add new functionality, that won’t be a problem. However, you will be charged accordingly and these additional costs will need to be agreed to before the extra work commences. This additional work will affect deadlines and they will be moved accordingly. We’ll be up front about all of this if and when it happens to make sure we’re all on the same page before proceeding. We may also ask you to put requests in writing so we can keep track of changes. If the nature or functions of the project change significantly throughout the process, we reserve the right to deem the current project cancelled. At this point you will pay us in full for all the work we have done and may commission us to complete the new project based on the new requirements. This will require a new quote and contract.

      Legal stuff
      If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.


      You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by your good selves, or that you have permission to use them.

      When we receive your final payment, copyright is automatically assigned as follows:

      You own the graphics and other visual elements that we create for you for this project.

      We’ll give you a copy of all files and you should store them really safely as we are not required to keep them or provide any native source files we used to make them.

      You also own text content, photographs and other data you provided, unless someone else owns them. We own the markup, CSS and other code and we license it to you for use on only this project. We love to show off our work and share what we have learned with other people, so we reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles and in books about web design.

      We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.

      • 50% deposit up front
      • 50% when the site is ready to go live

      But where’s all the horrible small print?
      Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place. Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of the courts of Wyoming.

      Paper and Screen creative studio submark

      Want to talk about more specifically about your project before signing, don't hesitate to email us directly at [email protected]