Real Nutrition

Real Nutrition has been a trusted name in NYC wellness for 17 years, led by nutrition expert Amy Shapiro. The business is ready for a fresh chapter: a more modern, sophisticated expression that reflects Amy’s experience and sharp, approachable energy.

The new Real Nutrition site will be designed and developed on Squarespace, giving Amy full creative control and ease of management. This move will simplify content updates, new blog posts, and lead generator setup while giving the brand a refined, editorial-level presence that feels NYC-smart and timelessly clean.

Business Needs

PROJECT OVERVIEW

This redesign will reimagine the Real Nutrition website on Squarespace with an elevated, minimal aesthetic that feels both established and welcoming. The layout, typography, and photography will support Amy’s position as a seasoned expert who’s modernizing her brand while staying grounded in authenticity and accessibility.

A refreshed color palette will move away from the existing purple and green tones into a more contemporary range that still honors Amy’s love for green - just evolved in tone and sophistication.

New brand photography will integrate seamlessly into the design, emphasizing confidence, clarity, and connection.

DELIVERABLES

– New Squarespace site design, fully customized to Real Nutrition’s updated brand direction
– Migration of all existing content from WordPress (~10 pages, 120 blogs, 114 press pages, lead magnets, etc.)
– Simplified structure and navigation to highlight 1:1 client work, corporate wellness, and brand consulting
– SEO-forward setup with optimized metadata and clean URLs
– Blog setup for easy ongoing content management
– Integration of lead generation tools and mailing list capture
– Mobile-optimized responsive design
– Connection of all relevant platforms (email marketing, scheduling, social, etc.)

BRANDING ADD-ON (Optional)

– Updated color palette and typography system
– Refined logo or wordmark treatment (if desired)
– Moodboard and visual direction for updated photography and styling

Process & Timeline

Approx. 4–6 weeks from project start, depending on final scope and feedback flow. Amy’s quick turnaround preference can be accommodated by prioritizing Squarespace migration first, with brand updates layered in once the direction is confirmed.

We are prepared to initiate the project October 14th, 2025 however the project timeline may be dependent on content and feedback provided by you.

Project Point Person: Sierra
Design Team: Razna and Sierra
Web+Tech Team: Lely and Sierra

This package includes three zoom calls and unlimited emails during the creative process and handover.

Your Investment

A strategic shift begins with clear, compelling design.

Brand visuals and user experience are long-term investments in clarity, credibility, and momentum. When aligned with purpose, design can energize a message, elevate a platform, and create unexpected traction. The results are best illustrated through the words of those who’ve experienced this transformation firsthand.
"Sierra and her entire team at Paper+Screen have been amazing through and through. In the 3+ years we’ve been working together, we’ve come to appreciate the full suite of services they provide. What started with web design has evolved to include an evolving illustration gallery, GIFs, decks, media kits, welcome kits, posters, social, swag, additional site build and updates. The team excels is in design and branding with an eye for consistency across the board. Sierra has created simple and effective brand guidelines for us to use across platforms and makes sure that all remains visually true to the brand, even when created outside of P+S. Capable, competent, and always a pleasure to work with, Sierra and her team have been an essential part of our team and our success."Noah Shaprio, Co-founder of Boober
"My experience working with P+S has been truly unparalleled. I hired P+S to develop my personal brand and website and have since worked with them to create additional collateral for my work. Sierra and Lely have the unique ability to synthesize my vision and needs into a beautiful and highly functional website. They developed a personal brand for my work that feels completely aligned with who I am and the products and services I offer. I could never have envisioned the final website, and yet, it feels uncannily on-point. After more than two years, I am still pleased with the design, which is clearly a result of their emphasis on creating a long-lasting brand."Emma Frisch, Author, Culinary Expert, and Social Entrepreneur

Proposed solutions

7200Flat Fee

10 key pages
114 press pages
120 blogs migration

This package includes everything needed to relaunch Real Nutrition with confidence: a full-scale Squarespace redesign and migration of all existing content, SEO guidance, and tech setup. It’s a complete, done-for-you experience designed for ease, clarity, and momentum.

Includes:

  • SquareSpace website wireframes, design, and responsive development
  • SEO setup: meta descriptions, performance, accessibility checks
  • SEO for AI-Driven Search (SGE)
  • AI-readiness tools (Structured, Semantic Content, etc.)
  • Tech setup (email capture, scheduler embed, analytics, etc.)
  • Post-launch handoff + training

Branding

1397Brand Collateral
  • Custom Logo Design/Redesign
  • Brand Color Palette and Typography
  • Up to 6 brand icons and 1 texture
  • Mini brand guide for Press page and internal usage
  • 1 piece of Branded Marketing Collateral:
    - Curated IG social feed - 6 squares, 3 story/video templates
    - Media kit - one page, double-sided
     -Newsletter - 2 editable templates

Our Investment Structure: a 50% deposit reserves your spot in our production schedule. The balance of the payment is due when the site is ready to go live. We provide 30-days of support following your launch to ensure all loose ends are tidied up. 

Receive 10% off any and all packages paid in full within 48 hours of receiving this proposal. Just use the coupon code AMY at checkout.

Our offer above does not include the cost of any third party subscriptions or hosting fees. 

Samples of Design + Support Retainers

Not required and again, these are just samples. If you would like to proceed after the build we will co-create a support retainer that best serves you.

Monthly Support
up to 8 hours:

Graphic design
Pitch deck design
Social feed design
Newsletter design
Wordpress security updates
Plugin updates
Tech support

$600

85 per hour after

Monthly or Quarterly Support
up to 30 hours:

Graphic design
Pitch deck design
Social feed design
Newsletter design
Wordpress security updates
Plugin updates
Tech support

$2100

85 per hour after

Let's get started

Next steps

Ready to build a smarter, sharper brand that truly works for you? Let’s lock in a start date and make this thing real. To proceed with this project, it is required to take the following steps:

  • To immediately confirm a place in our production schedule please purchase one of the packages - either the initial deposit or full package.
  • Receive 10% off any and all packages paid in full within 48 hours of receiving this proposal. Just use the coupon code AMY at checkout.
  • Additionally we can discuss desired changes via email, Zoom, FaceTime, or Whatsapp. Please note that changes to the scope of the project can be made at any time, but additional charges may apply. 

The Nitty Gritty

Mutual Agreement

Between us, Sierra Christianson of Paper+Screen and you, Amy Shapiro.

We will always do our best to fulfill your needs and meet your goals, but sometimes it’s best to have a few things written down so that we both know what’s what, who should do what and what happens if stuff goes wrong. In this contract you won’t find complicated legal terms or long passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what’s best for the safety of both parties, now and in the future.

In short
Amy Shapiro is hiring us Paper+Screen to develop your website for the estimated total price as outlined in our proposal. Of course it’s a little more complicated, but we’ll get to that.

What Do Both Parties Agree To Do?
As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we’ll need to complete the project – including text, source files and other information – as and when we need it and in the format we ask for. You agree to review our work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract.

We have the experience and ability to perform the services you need from us and we will carry them out in a professional and timely manner. Along the way we will endeavor to meet all the deadlines set but we can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off our work on-time at any stage. On top of this we’ll also maintain the confidentiality of any information that you give us.

Design
If we are designing your application we’ll create designs for the look-and-feel, layout and functionality of your website. This contract includes one main design for each page (or piece of design collateral) plus the opportunity for you to make up to three rounds of revisions. If you’re not happy with the designs at this stage, you will pay us in full for all of the work that we have produced (at an hourly rate of $85/hr) until that point and you may either cancel this contract or continue to commission us to make further design revisions at our standard design rates.

We do not cater for people using Microsoft Internet Explorer and cannot predict the behavior of that browser.
We will also test that our designs perform well on Apple’s iPad. We will not test old or abandoned browsers, for example Microsoft Internet Explorer, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need us to consider these older browsers, we will charge you at our standard old browser rate for any necessary additional design work, development and testing.

Text Content
We may have written a hundred blog posts but we’re not responsible for writing or inputting any text copy unless we specified it in the original estimate. We’ll be happy to help though, and in addition to the estimate we will charge you at our standard copy writing or content input rate.

Photographs
You will supply us photographs in digital format. If you choose to buy stock photographs we can suggest vendors of stock photography. 

Changes to the Project Scope
The estimate/quotation prices at the beginning of this document are based on the items you communicated to us and amount of work we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra flyers or templates or even add new functionality, that won’t be a problem. However, you will be charged accordingly and these additional costs will need to be agreed to before the extra work commences. This additional work will affect deadlines and they will be moved accordingly. We’ll be up front about all of this if and when it happens to make sure we’re all on the same page before proceeding. We may also ask you to put requests in writing so we can keep track of changes. If the nature or functions of the project change significantly throughout the process, we reserve the right to deem the current project cancelled. At this point you will pay us in full for all the work we have done and may commission us to complete the new project based on the new requirements. This will require a new quote and contract.

Legal stuff
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

Phew!

Copyrights
You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by your good selves, or that you have permission to use them.

When we receive your final payment, copyright is automatically assigned as follows:

You own the graphics and other visual elements that we create for you for this project.

We’ll give you a copy of all files and you should store them really safely as we are not required to keep them or provide any native source files we used to make them.

You also own text content, photographs and other data you provided, unless someone else owns them. We own the markup, CSS and other code and we license it to you for use on only this project. We love to show off our work and share what we have learned with other people, so we reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles and in books about web design.

Payments
We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.

  • 50% deposit up front
  • 50% when the site is ready to go live

      But where’s all the horrible small print?
      Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place. Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of the courts of Wyoming.

      Paper and Screen creative studio submark

      Want to talk about more specifically about your project before signing, don't hesitate to email us directly at [email protected]