The Defiance Guide

The Defiance Guide is poised to be a catalytic tool for this moment: a modern manual for mass resistance, tailored to confront creeping authoritarianism and embolden collective action. Modeled on the impact of the original Indivisible Guide, it must be smart, accessible, emotionally resonant, and technologically nimble.

Paper+Screen proposes to design and develop both the strategic guide in PDF format and an interactive WordPress website. The experience will be mobile-first, intuitively navigable, readable by humans, machines and algorithms as well as aligned with the rhythms of activism, organizing, and shared defiance.

Together, we’ll develop the visual identity, craft the layout, and ensure this guide not only informs but galvanizes.

Deliverables

THE DEFIANCE GUIDE - DESIGN OF PDF HANDBOOK

A ~20-30 page document (80% text, 20% visuals) formatted as a high-impact downloadable PDF, designed for clarity, accessibility, and viral distribution.

  • Typography, layout, and visual style direction
  • Strategic use of custom infographics and illustrations
  • Optimized for screen and print

WORDPRESS WEBSITE

The same foundational content as the PDF, transformed into a web-native, mobile-first experience—frictionless, nonlinear, and immersive.

  • WordPress website wireframes, design, and responsive development
  • SEO setup: meta descriptions, performance, accessibility checks
  • SEO for AI-Driven Search (SGE)
  • AI-readiness tools (Structured, Semantic Content, etc.)
  • Tech setup (email capture, cookie compliance, analytics, etc.)
  • Post-launch handoff + training

Visual Branding (Integrated)

While we're building, we're branding. The visual identity for The Defiance Guide will emerge naturally through our design process.

  • Color palette, typography, and icon system
  • Logo/wordmark development (if desired)
  • Graphic style direction for web and print
  • Unified aesthetic across assets

OPTIONAL ADD-ON

Social Media Toolkit (Static Graphic Set)

A one-time package of designed assets for launching and amplifying The Defiance Guide across major platforms. This is not social media management—just well-crafted visuals you can post anytime.

  • 15–20 static social graphics (Instagram, X, LinkedIn, Facebook, Pinterest)
  • Designed to highlight key messages and visuals from the guide
  • Formatted for each platform's specs
  • Caption prompt suggestions pulled directly from the PDF content (no original copywriting)
  • Delivery in web-ready formats for posting

This package is perfect for extending the guide’s reach without relying on a full social team.

Process & Timeline

Total project timeline: 4–6 weeks from kickoff

(Aggressive, but doable with tight collaboration and decisive feedback)

Week 1
Kickoff meeting
Outline and content handoff
Visual direction moodboards

Week 2–3:
Drafting guide layouts and wireframing the website
Build brand identity in parallel
Web development begins

Week 4–5:
Final PDF design
Web development continues

Week 6:
Web testing + launch
Optional: social asset delivery

We are prepared to initiate the project June 17th, 2025 however the project timeline may be dependent on content and feedback provided by you.

Project Point Person: Sierra
Design Team: Razna and Sierra
Web+Tech Team: Lely and Sierra

This package includes weekly zoom calls (optional) and unlimited emails during the creative process and handover.

Your Investment

  • Total Project: $11,000 USD
    This includes all branding, design, and web development for both deliverables.

  • Optional Add-On: Social Media Toolkit: +$2,000 USD

Our Investment Structure: a 50% deposit reserves your spot in our production schedule. The balance of the payment is due when the site is ready to go live. We provide 30-days of support following your launch to ensure all loose ends are tidied up. 

Our offer above does not include the cost of any third party subscriptions or hosting fees. 

WHY PAPER+SCREEN

Outside of the lifestyle brands I work with, my personal activism is rooted in high-impact design for movements, changemakers, and the infrastructure that supports them. Whether developing capital deployment reports, building digital ecosystems for political innovation, or designing platforms that fuel collective action, I work at the intersection of strategy and storytelling—where design meets momentum.

Relevant Current and Past Clients

Sierra has pulled her weight every step of the way. Our decks perform better, our reports actually have personality, and I trust all of our cohort members who have worked with her team could say the same.Shomik Dutta, Founder Higher Ground Labs
"Sierra and her entire team at Paper+Screen have been amazing through and through. In the 3+ years we’ve been working together, we’ve come to appreciate the full suite of services they provide. What started with web design has evolved to include an evolving illustration gallery, GIFs, decks, media kits, welcome kits, posters, social, swag, additional site build and updates. The team excels is in design and branding with an eye for consistency across the board. Sierra has created simple and effective brand guidelines for us to use across platforms and makes sure that all remains visually true to the brand, even when created outside of P+S. Capable, competent, and always a pleasure to work with, Sierra and her team have been an essential part of our team and our success."Noah Shaprio, Co-founder of Boober
Paper+Screen has been a lifesaver to us - upgrading our deck materials and making our ideas come to life in infographics that help investors and partners 'get' our ideas more comprehensively. They worked with us through our rounds of edits and added ideas as appropriate. We'll be turning to them for our next round of materials.Christina Hollenback, Justice+Capital
In my experience, Sierra is a rare combination; she is a talented designer, (web and other media) creative and flexible in her thinking, organized for execution, and comfortable as both a leader and a role player. She sees the big picture and the fine details and can operate in both worlds. She listens extremely well and communicates clearly. She's efficient, technically terrific, straightforward and fair. For background, I hired Sierra as our design lead on a complete re-design of a complex WordPress website (15 templates, 60+ pages etc,) Sierra worked with multiple members of my company and me; everyone has really enjoyed working with her and really respects her work ethic, attention to detail, creativity and full professionalism. I was, I feel, extremely, fortunate to have found her. She's become a real member of our team and we have met tight deadlines as a team, worked through complex problems and just powered through together when we needed to. We now are finishing our second big project and will be moving onto our third. I am thrilled, actually, to be able to write this feedback about Sierra and her company!Aaron Clayton, Founder Clicker Training

Let's get started

Next steps

The times call for strategic clarity, fearless design, and rapid deployment. I’m ready to collaborate with your team to make The Defiance Guide impossible to ignore—and impossible not to share. To proceed with this project, it is required to take the following steps:

  • To immediately confirm a place in our production schedule please let us know what package you would like to proceed with and we can send you a checkout link or bank transfer instructions.
  • Additionally we can discuss desired changes via email, Zoom, FaceTime, or Whatsapp. Please note that changes to the scope of the project can be made at any time, but additional charges may apply. 

The Nitty Gritty

Mutual Agreement

Between us, Sierra Christianson of Paper+Screen and you, Vaibhav Vijay of The Bloc.

We will always do our best to fulfill your needs and meet your goals, but sometimes it’s best to have a few things written down so that we both know what’s what, who should do what and what happens if stuff goes wrong. In this contract you won’t find complicated legal terms or long passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what’s best for the safety of both parties, now and in the future.

In short
The Bloc is hiring us Paper+Screen to develop The Defiance Guide website and guidebook for the estimated total price as outlined in our proposal. Of course it’s a little more complicated, but we’ll get to that.

What Do Both Parties Agree To Do?
As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we’ll need to complete the project – including text, source files and other information – as and when we need it and in the format we ask for. You agree to review our work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract.

We have the experience and ability to perform the services you need from us and we will carry them out in a professional and timely manner. Along the way we will endeavor to meet all the deadlines set but we can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off our work on-time at any stage. On top of this we’ll also maintain the confidentiality of any information that you give us.

Design
If we are designing your application we’ll create designs for the look-and-feel, layout and functionality of your website. This contract includes one main design for each page (or piece of design collateral) plus the opportunity for you to make up to three rounds of revisions. If you’re not happy with the designs at this stage, you will pay us in full for all of the work that we have produced (at an hourly rate of $85/hr) until that point and you may either cancel this contract or continue to commission us to make further design revisions at our standard design rates.

We do not cater for people using Microsoft Internet Explorer and cannot predict the behavior of that browser.
We will also test that our designs perform well on Apple’s iPad. We will not test old or abandoned browsers, for example Microsoft Internet Explorer, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need us to consider these older browsers, we will charge you at our standard old browser rate for any necessary additional design work, development and testing.

Text Content
We may have written a hundred blog posts but we’re not responsible for writing or inputting any text copy unless we specified it in the original estimate. We’ll be happy to help though, and in addition to the estimate we will charge you at our standard copy writing or content input rate.

Photographs
You will supply us photographs in digital format. If you choose to buy stock photographs we can suggest vendors of stock photography. 

Changes to the Project Scope
The estimate/quotation prices at the beginning of this document are based on the items you communicated to us and amount of work we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra flyers or templates or even add new functionality, that won’t be a problem. However, you will be charged accordingly and these additional costs will need to be agreed to before the extra work commences. This additional work will affect deadlines and they will be moved accordingly. We’ll be up front about all of this if and when it happens to make sure we’re all on the same page before proceeding. We may also ask you to put requests in writing so we can keep track of changes. If the nature or functions of the project change significantly throughout the process, we reserve the right to deem the current project cancelled. At this point you will pay us in full for all the work we have done and may commission us to complete the new project based on the new requirements. This will require a new quote and contract.

Legal stuff
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

Phew!

Copyrights
You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by your good selves, or that you have permission to use them.

When we receive your final payment, copyright is automatically assigned as follows:

You own the graphics and other visual elements that we create for you for this project.

We’ll give you a copy of all files and you should store them really safely as we are not required to keep them or provide any native source files we used to make them.

You also own text content, photographs and other data you provided, unless someone else owns them. We own the markup, CSS and other code and we license it to you for use on only this project. We love to show off our work and share what we have learned with other people, so we reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles and in books about web design.

Payments
We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.

  • 50% deposit up front
  • 50% when the site is ready to go live

      But where’s all the horrible small print?
      Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place. Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of the courts of Wyoming.

      Paper and Screen creative studio submark

      Want to talk about more specifically about your project before signing, don't hesitate to email us directly at [email protected]